The five things you’ve gotta understand if you want to make money as an indie artist…

1. IF I’M NOT MAKING MONEY DIRECTLY FROM BEING AN ARTIST, THEN I’M NOT REALLY AN ARTIST >

Ugh, yes. I used to hold myself to this standard, too. If you grew up anywhere proximal to the 90s, the Legend of the Wealthy Artist Who Only Makes Money From Art still looms large. You might still operate from that now-debunked meritocracy mindset that says your financial freedom is in direct relation to your artistic talent.

You might think: if I was good enough, I wouldn’t need additional revenue streams.

But I’d like to introduce you to Francis Ford Coppola. And Edward Norton. And Serena Williams. And Beyonce. Every financially successful artist you see isn’t just making money from their art. They have side hustles. Businesses. Product lines. They have vineyards, and software, and investment firms. The meritocracy myth is just that — a myth! Your art stands alone in its value. Just because it’s not the sole income generator, doesn’t mean … well… anything at all in late stage capitalism!

Your art makes you an artist. Your revenue streams make you money.

2. I’M NOT ENTREPRENEURIAL >

If I’m being honest? The word entrepreneur makes me cringe a little bit. I either associate it with cut’n’paste online biz babes selling pyramid scheme-lite templates to anyone and everyone, or the 2010s hustle culture of Tim Ferriss and #girlboss. To each their own, but as for me, those identities just don’t fit.

What does fit though is the skill set of entrepreneur. Because that’s what artists inherently are! The most VIP qualities of an entrepreneur are creativity, grit, resilience, and vision. Doth we not haveth these in droves, fellow artistes? Being entrepreneurial is really about finding a solution outside of a system that doesn’t work anymore (here’s lookin’ at you Hollywood, publishing, music, galleries!).

You’re already entrepreneurial, but you may not have directed that quality toward making money yet. Once you do, the possibilities for your career will multiply.

3. I DON’T HAVE A HUGE AUDIENCE SO I WON’T MAKE ANY MONEY >

If you, like me, have ever googled “how to grow an audience” in the hopes a large audience would be the panacea to finally conquer decades-long artistic self-doubt and make down payment-levels of money, then you, like me, know how to grow an audience is A WHOLE ENDEAVOR.

But here’s the good news: while bigger is traditionally touted as better, I’m going to release you from the Tyranny of Size and introduce you to the Pleasure of Depth.

Creating revenue to support your art and lifestyle is not about getting everyone on your bandwagon. It’s about getting a few people so into what you make that they show up for everything, and they get people on your bandwagon. Besides, you can do a lot with a little. If you have 100 people who love your work, and you sell a $100 product, well… you do the math.

The trick is not about getting everyone to follow you. It’s about how your interests and skill sets support your community’s needs.

You don’t need thousands of fans. You just need devoted ones.

4. I CAN’T MAINTAIN A REVENUE STREAM, IT SOUNDS LIKE A LOT OF WORK >

Look, as a mom of two kids under 5, I do NOT want extra work. It’s work enough for me to merely maintain proper hygiene from day to day. So I hear you. If you wanted to make oodles of money quickly, you could go into finance. Or a pyramid scheme! Sometimes they’re both? 😅

But, and I know this might be a shocker, believe it or not, crafting revenue streams is FUN. Not just because it’s fun to create stuff, and not just because it’s fun to make money — but it’s fun because you’re in control of it. It’s not a job you have to show up to, it’s not a raise you’re waiting to get. When you have revenue streams associated with your creative spark, you have a direct line to time-control. You can work as much or as little as you need to. You can plan seasonally, with off months and on months.

You can literally do whatever you want to do.

5. BUT MARKETING IS SO EMBARRASSING >

As someone who has done marketing for small businesses, startups, and even celebrities for the past 12+ years, I can full-out no-marking agree that marketing can be super embarrassing. Any copy that reeks of Buy Now! or This Won’t Last! or Only 3 Left! is generally, as Randy Jackson would say, a no for me dawg.

But as it’s 2024, marketing is shifting. Consumers are much more ad-savvy, and how you connect with your community, clients, and customers is much more of an art. It’s about the consumer as the hero. Not the brand. So you don’t have to be embarrassed about what you’re promoting, because you don’t really have to promote it. You merely have to solve someone else’s problem for them.

Marketing becomes intuitive and, dare I say it, even fun.

When you take money-making into your own hands, you’ll finally:

😌 feel calm, cool, and collected, since you’ll be free from the money-related chaos of strikes, layoffs, slow seasons, and downward trends.

🗺️ have a clear direction for your work. No more spaghetti-thrown-at-the-wall career choices. You’ll feel dialed in so you can dial it up.

⚖️ reset and rest your nervous system when you know that making revenue for your art is possible, predictable, and even, fun.

🤗 feel more ease and joy in scaling your work because like E.T. flying high in the bike basket, you are simply adding to the flywheel of momentum with every rev stream.

🧑‍🚀take the creative risks you were afraid to take before you learned how revenue streams can support your artistic practice.

Introducing…

The Art of Revenue is a 5-day mini-audio workshop to teach indie artists & creatives how to craft revenue streams that are aligned, profitable, and scaleable.

Even if they do want long, luxurious careers, very few artists know how to structure income-generating practices into their career so they can play the long game.

I’ve condensed over a decade of experience in generating corporate and indie revenue into a simple 5-day audio workshop that walks you through how to develop a bespoke, one-of-a-kind revenue stream to get you (and your art) fully resourced.

In the audio workshop you’ll learn:

🤓 In addition to the audio workshop, you’ll get a Notion workbook to guide you through the process again and again, as many times as you like. 🤓

Because you get immediate access to the course contents, there are no refunds and sales are final.

Who The Art of Revenue is For:

• The artistic visionary who wants to take a bigger swing

• The creative who feels an overwhelming sense of dread when they get pinged for rent each month

• The multi-hyphenate who wants a more efficient way to build their career

• The artist who needs to generate additional income they’re in control of

• Indie creatives who want a practical set of goals to move their career ahead

Who The Art of Revenue is Not For:

• Folks jonesin’ for a quick copy/paste formula to create overnight passive income without lifting a finger

• People who already have several scaleable revenue streams that feel generative, fun, and easy

• Anyone who has a yacht for their yacht